The Web Content Style Guide (Häftad)
avGerry McGovern, Rob Norton, Catherine O'Dowd
ISBN: 9780273656050 - UTGIVEN: 200110"The first chapter alone of The Web Content Style Guide is worth the price of the book. Great ideas on writing for either traditional or web viewers. Easy to read and insightful." Phil Matous, CEO, Taylor Community Credit Union, Michigan, USA The definitive how-to guide for all writers, editors and [...]
Killer Web Content (Häftad)
avGerry McGovern
ISBN: 9780713677041 - UTGIVEN: 200611On the Internet, if you're not read, you're dead. Written by an internationally-acclaimed specialist in this field, Killer Web Content gives you the strategies and practical techniques you need to get the very best out of your Web content. Accessible, concise and practical, it will make your website[...]
The Stranger's Long Neck (Häftad)
avGerry McGovern
ISBN: 9781408114421 - UTGIVEN: 201006The Stranger's Long Neck is a practical guide for any manager wishing to improve their organisation's online performance. Web content specialist, Gerry McGovern, explains that all websites have a small set of tasks, or 'long necks', that are important to its customers and that must be easy to comple[...]
